Book Antiqua is a typeface with an inscribed tradition and a modern twist. It’s a serif font, which means it has projecting features at the letters’ ends resembling classical typography. The font stands out equally well across devices, so your signature retains its original design, regardless of whether the recipient gets your message on a computer or smartphone.

Readability on various devices is essential for an effective signature. Fortunately, Book Antiqua is designed with clarity, so you can be sure your name and brand will always appear in the best possible light. Compatibility with most email clients then underlines your character with no limits.

When it comes to professional aesthetics, Book Antiqua stands out. It’s sophisticated without being intimidating or old-fashioned. If you want to deliver a message about your proud history or a solid background in your field, then this font is perfect.

In the main text, Book Antiqua goes well with sans-serif fonts like Arial. The contrast between the serif of your signature and the simplicity of the message typeface creates a distinct visual hierarchy and, above all, draws even more attention to your signature.

2. Tahoma

Simply modern Tahoma sans-serif font is known and appreciated for its even spacing and weight, which makes the typeface comfortably readable on screens of all shapes and sizes.

Compatibility is a natural part of Tahoma. This is because it’s one of the most common typefaces in both Windows and macOS, so you can be sure about its consistent look across all kinds of devices.

Aesthetically, Tahoma is undemanding yet confident. If your company appreciates simplicity and practicality, your communication is usually straightforward and you want to underline it, then this font is perfect for you.

Use a different sans-serif font like Verdana in the body of your emails. You will maintain an especially clean, modern, and professional look.

3. Verdana

Verdana is a fresh, elegantly rounded typeface with enough space between individual letters, which makes it easier to read especially on smaller phone screens.

The font maintains its appearance in various email clients, and its aesthetics are perfect for companies that want to show their modern approach and human side. The roundness of each letter evokes a feeling of security.

Combining Verdana in your signature with a sans-serif font like Georgia in the body of your email will give your messages a touch of both friendliness and respect.

4. Palatino Linotype

Palatino Linotype is the distinguished elder of the font family. It’s carefully crafted with gentle serifs and a flowing, broad structure that adds a touch of magnificence while remaining remarkably readable on different devices.

Compatibility with email clients is key, and Palatino Linotype with its widespread support helps to ensure that your signature arrives in all the glory.

Aesthetically, the Palatino Linotype embodies dignity. If you wish to underline your company experience and wisdom without sacrificing modernity, this typeface will suit your needs.

Pair Palatino Linotype with a light sans-serif like Helvetica for your main text, and you’ll send a message that’s classic and contemporary at the same time, with a bold yet courteous tone.

Choosing Between Serif and Sans Serif Fonts

It’s well known that serif fonts are better for paper-based publications, while sans serif fonts are better for reading on a computer screen and are considered “cleaner” or minimalist, but it is up to you to decide which font feels more natural for your brand’s signature.

One thing is clear, it is in your best interest to use web-safe fonts, otherwise, you run the risk of different email clients not supporting different fonts in your signature. In our app, we’ve got you covered—all our fonts, whether serif or sans serif are web-safe.

Choosing the right font for your email signature template helps you inscribe the brand personality in every single word of your messages. Whether you choose dependable Book Antiqua, practical Tahoma, clear Verdana, or majestic Palatino Linotype, keep in mind the readability, compatibility, aesthetics, and font pairings that best suit you and your recipients. After integrating your brand colors, the email is ready to go.

Fancy a bit of a gamble? Learn about using custom fonts with SignatureSatori that aren’t web-safe in our article Can I use custom fonts in my signature? in our Help Center.

When creating a Christmas-themed signature, there are a few essential elements that should be included. Firstly, incorporate a festive image or icon, such as a Christmas tree, snowflake, or a Santa hat, to bring the holiday spirit to your signature. This distinctive mark will catch the eye and make your signature stand out. Additionally, include your name, title, and contact information to ensure that your recipients can easily identify you and reach out if necessary.

2. Personalization

Adding a personal touch to your Christmas signature can make it more meaningful and memorable. Consider adding a Christmas quote or a short holiday message that expresses your warm wishes. This personalization can enhance the connection with your recipients and create a positive impression of your business or brand. Make sure the message is heartfelt and aligns with the festive spirit of the season.

3. Keep It Simple and Professional

While it’s important to bring in the holiday spirit, it’s equally important to maintain professionalism in your Christmas signature. Avoid going overboard with excessive graphics, animations, or distracting elements. Keep the design and layout clean, simple, and easy to read. Use colors that are associated with the holiday season, such as red, green, or gold, but ensure they complement your overall branding. A balanced and professional Christmas signature will leave a lasting impression.

4. Authentic Elements

Ensure that your Christmas-themed signature reflects your authenticity as a business or individual. Use authentic and genuine words to express your holiday greetings and good wishes. You may use banners to retain your current signature and simply add a banner wishing everybody happy holidays and as a bonus share your Xmas sales as well. In this case, you can increase your marketing engagement by creating leading links.

5. Ensuring Compatibility

While it’s tempting to create a visually impressive Christmas signature, it’s essential to consider its compatibility across different email clients and devices. Test your signature on various platforms to ensure it displays correctly for all recipients. Use standard fonts and avoid using excessive images or HTML coding that may cause compatibility issues. By ensuring compatibility, you can effectively spread holiday cheer to all your email recipients. Our tool will help you with it, so everything will run smoothly. For more information about this issue that may come up look at our previous article.

In conclusion, creating a Christmas-themed signature can be a fun and festive way to add a personal touch to your holiday communications, especially with the SignatureSatori tool. By incorporating essential elements, personalizing your message, keeping it professional, and ensuring authenticity and compatibility, you can create a remarkable and impressive Christmas signature. Remember, a well-crafted Christmas signature can signify your holiday spirit and leave a positive and lasting impression on your colleagues as well as clients. If you would have any issues during the change process do not hesitate to contact us at our Help Center.

Easy and Versatile Marketing Tool

An email banner is more than just a part of a signature. It’s a versatile tool that allows you to showcase your brand in email interactions. It’s easy to implement, and you can regularly customize it based on your current marketing objectives.

Promoting Holiday Greetings and Sales

Use your email signature banner to spread some holiday cheer. A simple “Happy Holidays” message can go a long way in building rapport with your clients. Additionally, you can use the banner to advertise holiday sales, ensuring your offers are seen by everyone who opens your email.

Notifying about Holiday Breaks

Your email signature banner can also be a practical tool for conveying important notices. If your company plans a holiday break, you can inform your clients through your email signature banner.

Encouraging Newsletter Readership

If you want to increase your newsletter’s readership, your email signature banner can be a powerful tool. By including a direct link to your newsletter subscription in your email signature banner, you can encourage readers to sign up and stay connected.

Promoting Gift Ideas

During the holiday season, gift ideas are always in demand. Use your email signature banner to share gift ideas related to your product or service. It’s a subtle yet effective way of promoting your offerings while providing value to your audience.

Banners in your email signature are more than you may think. They’re a powerful, versatile tool that can elevate your marketing strategy. With easy implementation and customization, you can use them to promote your offerings, spread holiday cheer, share important notices, and increase your newsletter readership. If you want to make a lasting impression in all your email interactions, consider leveraging the power of email signature banners.

Even if you never heard words such as Photoshop or Indesign, you can still work with Canva. It first gained popularity among social media admins and copywriters who produced a lot of low-budget visual content in the online world. It is no surprise that this tool can also be helpful in preparing marketing campaigns for email signatures.

As we have already argued in another article, email signatures can become an unexpected but efficient marketing channel to advertise new products, events, campaigns or deliver other messages.

Get inspired by successful marketing campaigning examples by SignatureSatori:

As you can see in the images above, visuals for signatures need a special approach. The space is quite limited since the visual should not surpass the signature itself. You still have to attract attention, though. People should become aware of the campaign even when briefly reading a random email from you. A small banner with a short slogan will be much more efficient since people get the message at first sight.

Of course, it is also advisable to follow basic rules for designers, mainly sticking to brand consistency. Therefore, always use corporate colours (find them in your logo) and in case you advertise your product or event elsewhere (billboards, videos, Facebook, PPC), keep the same colours, same style, and same pictures. Just change the proportions.

How to start in Canva

Make your profile with no worries – it is for free and if you don’t want to spend a dollar, you can only choose free designs. Already in? Your first step is picking the proportions of your new design. We recommend two options: either the very thin “leaderboard” (in the category of “Ads”) or a little bigger “e-mail header” (in the category of Social Media & Email Headers). Try to work with both and you will see what fits best.

Leaderboard examples

E-mail header examples

Having specified the proportions, you are immediately offered a large number of designs for inspiration. Always, you can adjust everything – fonts, colors, pictures. Choose the design you like most and start to modify it. You see now that since the “leaderboard” is really thin, your message has to be quite short and powerful. With the format of “e-mail header”, you have a little bit more space.

In “uploads”, you may upload your logo, pictures, photographs and all the other things you need for your design. If you don’t have your own pictures, you can use those offered by Canva: pictures, icons, and shapes. Here, some are for free (mostly you can pick one of those), and some are available for one or two dollars. Like that, you can play with your designs in a very user-friendly way. If you have the paid version you can also use tools that include AI (Artificial Intelligence) to change part of a picture or generate a new one. Finished? You can download your design in JPG, PNG, or PDF format or you can directly work with Canva from the SignatureSatori app.

Any trouble? Watch the full process from the beginning till the final design here:

Ask for feedback

Important notice: Before you open the marketing planner in SignatureSatori, show the final banner to someone. Be it your colleagues or your friends just check the first impressions. As a graphic design beginner, you will appreciate all the feedback you might get and you can always go back to Canva and improve your design. Don’t forget that in SignatureSatori, if you use one-time credits, you pay for every change in the signature. It could get costly to change the design due to unexpected reactions (unless you opt for a monthly subscription, see pricing).

If you’re reading this, we believe you have already started to play with your designs in Canva. Enjoy the freedom to make your own visuals independently on graphic designers and open the door to exploring the possibilities of our marketing planner.

Looking at it objectively, let’s face it. It is a marketing channel whether you see it as such or not.

Signatures already communicate something about your company, it’s just you don’t have it under control yet.

On top of this, the recipients are a special target group. They have already developed a certain degree of trust and openness towards your company through communication with your colleagues. Or let’s hope they did. (if they haven’t, then it’s more about changing employees than disputing whether their signatures represent an efficient marketing channel.)

What’s more, it is possible to manage email signatures centrally in your company. Thanks to that, every one of your employees even from different departments can have an email signature that is brand-consistent with your recent marketing campaign, a call-to-action and a link to your landing page.

What are the two main reasons to use email signatures as a marketing channel?

1. Brand consistency

With email signatures, a company can send different messages to the world. Either “we are careless, inconsistent and lazy” or “we are professionals and have things under control”. It all depends on the brand, its consistency (and spelling mistakes :). Of course, signatures are not the only channel through which brand consistency is maintained. Nevertheless, they are important. It also helps to share your brand design with your recipients and make it more memorable with every email.

As we stated in our article, there are many common employee mistakes with email signatures. Therefore, after receiving several emails from different employees, I frequently get the feeling that there’s a high level of anarchy in the company.

If you want to influence signatures, forget about manuals, appeals or threats. You need an IT tool, and a skillful manager to enforce the exact kind of signature you need. As such an important marketing channel, email signatures should lie in the domain of the marketing team, not individual employees.

2. New marketing channel

Here the bothersome way of enforcing restrictions to achieve consistency ends and the exciting way of using creative marketing begins. You can include anything that might be called a “campaign” in the signature by using banners. What do we mean?

Let’s have a look at an open list of different campaigns that our clients mostly use for signatures:

Seasonal campaigns

Do you prepare seasonal campaigns for summer, Christmas, Easter etc.? Great! Your employees’ and sales managers’ email signatures are a way to attract attention and lead the recipients to exactly the landing page where you need them.

Sales

The same goes for sales. Whenever you decide to discount your products or services, let everybody know! It is especially fitting for limited-time offers since you can plan a different campaign every day with SignatureSatori.

New products

The people your employees communicate with might be familiar with your company already. Therefore it is a good opportunity to introduce new products or innovations.

New content

Do you invest in content marketing? In that case, you know better than us that it is necessary to advertise the content. Show your recent blog post in the signatures!

Social media

Would you like to gain more fans, followers and subscribers for your social media? The email signature is your opportunity. Include a link and count the new faces.

Lectures and talks

Does your company organize conferences or public discussions? Do your talking heads give lectures or public talks? The email signature is a great way to invite everybody to register for the event on time.

Finding new employees

Your HR director will love the opportunity to find new faces via email. It is quite probable you communicate online with people with similar specializations.